Good vs. Great – Which Recruiter Are You?

Tips from and Kevin Wheeler on Recruiters Going from Good to Great!

by Kevin Wheeler, excerpted from

Now that the economy is improving a bit, we recruiters can strengthen our core competencies by honing the skills that set us apart. Here are a few fundamentals that great recruiters focus on:

Trait 1: Great at networking because they have a strong interest in people

This sounds trite, but it is true. Every great recruiter has a need to be around and with people. They like to meet new people and seek out opportunities to do that even when they are not recruiting.

Trait 2: Marketing and influencing skills

Get candidates interested in the work, project, and hiring manager by identifying and communicating their positive aspects, pointing out challenges when appropriate, and generating excitement.

Trait 3: Personalizing and leveraging uniqueness

They transcend brand by personalizing each hire and each hiring manager. Each of these recruiters has found the power and importance of personalization. Rather than rely on a generic recruiting brand, they instead brand every job and manager as unique. They know how to steer the right candidates to the right managers because they have deep knowledge of the needs and capabilities of each through their networking skills and ability to influence.

Trait 4: They use technology; they are not consumed by it

Great recruiters are focused on getting results, but what is more important to them is that both the hiring manger and the candidate feel that they have had a real exchange of information and that both are comfortable with the decision. I am amazed that their candidates have few regrets about accepting a job and the short-term turnover is remarkably small. Hiring managers, too, are content and pleased with their hires.

The recruiting process is not about individual recruiters, though. It is about making good matches in a seamless and efficient way. Great recruiters figure out how to do this while appearing almost in the background. The greatest praise you can get is when the hiring manger says, “Wow! Did I make a great hire last week.”

Read the whole article here: